Explore My Work
I help businesses and organisations communicate with clarity, consistency and impact — across brand, digital, and internal channels.
Below is a selection of recent projects across brand messaging, website content, campaigns, tone of voice, and internal comms. Want to dive deeper? Scroll down to view a full case study.
Case Study: Building a Cohesive Brand and Communication Strategy for Healthworks
Healthworks is a community health charity delivering vital services - from pregnancy support to older people’s wellbeing.
Despite the breadth of its work, the organisation struggled with:
- An outdated, difficult-to-navigate website
- No active social media presence
- Inconsistent messaging across departments
- No clear brand identity or tone of voice
- Low public visibility and limited stakeholder confidence
Healthworks needed a complete communications overhaul to build a cohesive brand, boost engagement, enhance visibility, and align teams internally.
Engaged as a freelance communications lead, I was (and still am) responsible for developing and delivering a comprehensive communications and marketing strategy that spanned digital, print, internal, and public-facing channels.
Better Demonstrating The Impact Of Healthworks Work
The Challenge:
Healthworks needed more than just a traditional annual report - they wanted a communications tool that showcased their real-world impact, not just activities and numbers.
The Solution:
I developed and delivered a new approach: a digital-first, story-driven Impact Report focused on outcomes, community voices, and accessible design.
What I Did:
- Conceptualised and created the entire report - copywriting and graphic design.
- Reframed the content to spotlight impact over information overload.
- Wrote clear, compelling copy tailored to funders, partners, and community stakeholders.
- Designed a clean, branded layout that prioritised visual storytelling and readability.
- Turned complex data into engaging, outcome-focused content.
The Outcome:
A fresh, engaging report that told Healthworks’ story through results—not red tape. The new format strengthened communication with funders, partners, and potential sponsors, providing a clear, visually compelling showcase of the organisation’s impact and value. It positions Healthworks as a confident, transparent, and results-driven organisation ready for deeper investment and collaboration.
How I Built Better Internal Communications
- Delivered staff training to build confidence in brand messaging
- Developed tools, templates, and internal processes to support a consistent tone of voice across all teams
- Created brand guidance and messaging frameworks for use across departments
- Supported leadership with stakeholder communications and strategic alignment
- Developed a staff intranet to improve internal communications
Karen’s expertise has been truly transformational for Healthworks. Her strategic guidance, compelling content, and hands-on delivery have elevated every aspect of our communications — from a full brand refresh and website redevelopment to significantly growing our digital presence.
Paul Court, Chief Executive
Other Recent Projects
Newcastle upon Tyne Hospitals NHS Foundation Trust - Tobacco Dependency Treatment Service
I created a practical Decision Aid to help staff support patients who smoke. It guides healthcare professionals through identifying smokers, offering brief advice, referring to the Tobacco Dependency Treatment Service, and prescribing the right Nicotine Replacement Therapy (NRT).
The tool includes clear steps for inpatient and maternity teams, advice on safety (including drug interactions and pregnancy), and helps ensure consistent, safe, and effective support for patients trying to quit smoking..
The Blue Dog Blog
I created The Blue Dog Blog as a space for dog lovers who want real, reliable information from. As a qualified dog trainer and committed dog parent, I use the blog to share practical training advice, health and care tips, product reviews, and personal stories.
It’s a mix of professional insight and personal experience, written in a down-to-earth style that’s all about helping readers give their dogs the best life possible. The Blue Dog Blog offers honest content, expert tips, and a sense of community for dog lovers everywhere
Blue Dog Books
As part of my commitment to making high-quality dog training accessible and approachable, I authored a trio of practical, easy-to-follow ebooks.
Each guide is rooted in force-free, science-based techniques, and designed to support dog owners through key stages of their puppy’s development.
From foundational skills in Raising a Puppy Made Simple to the comprehensive behavioural insights in Puppy Power and Your Guide to Dog Enrichment, these books have become essential resources for clients looking to build a confident, well-adjusted dog.
Funding Proposal for RSPCA Woodside
I drafted a detailed funding proposal for RSPCA Woodside to support a new community outreach project aimed at promoting responsible pet ownership and improving animal welfare in underserved areas.
The proposal outlined project objectives, target outcomes, budget requirements, and alignment with the funder's priorities. It was designed to secure grant funding and build long-term community impact through education, engagement, and support services.
Best Start Pregnancy & Breastfeeding Support Service
The Challenge:
Previously known as Amazing Start, the service had undergone significant change, yet its new identity hadn’t registered with the community. Despite the name change, public recognition remained low.
The Solution:
I led a full branding and relaunch project—developing the Best Start name and identity to reflect the service’s growth and values. The goal was a warm, trustworthy, and professional brand that could connect with parents, midwives, health visitors, and the wider community.
What I Did:
- Created a new logo, designed to express care, trust, and inclusivity.
- Delivered a refreshed visual identity and full set of brand assets to support the relaunch.
- Updated print and digital materials (leaflets, posters, referral forms, social content).
- Developed a clear, SEO landing page and website content.
- Designed resources for both clients and professionals.
- Produced practical brand guidelines to ensure consistency across all platforms.
The Outcome:
- A clear, recognisable brand that families and professionals trust.
- Increased engagement and referrals through stronger visibility and messaging.
- Consistent, accessible communication across all channels.
- A stronger presence in both print and digital spaces—helping Best Start stand out and grow.
